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Monday, 18 August 2008 15:02 |
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Well, now that the cat's out of the bag and virtually every designer, programmer, marketer, and newbie worth their salt has weighed in on Flash SEO relating to the Google/Yahoo/Adobe Flash SEO announcement. There are some haters, some lovers, and some who have even gone to the trouble of creating tutorials for the rest of us. Here are the tutorials. Go get 'em Flash SEO! Flash SEOTutorials WebTecker Roytanck Hochman Consultants SEO Consultants SEOMyFlash If you're trying to learn how use Flash SEO techniques to optimize a Flash website, start with these sites and you'll be on the right track. Happy SEO'ing! |
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Sunday, 03 August 2008 13:17 |
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Copywriters are one thing; submitters are another. As with any SEO project, much of your Flash SEO work will be in submitting to article websites, directories, search engines, and social bookmarking sites like Digg, Technorati, and StumbleUpon. It's tempting to hire a provider to do this for you, but be wary of spam. While no one knows for sure exactly what is the best strategy for submissions, one thing is clear: If you go overboard, it can hurt your Flash SEO efforts rather than help them. That being said, you defintely need to earn backlinks. One way to do this is to toil away making daily submissions to new sites. Other ways include hiring firms to do this for you (see our Flash SEO Providers), trading links with relevant sites, or -- and most practical -- provide great content that people independently want to bookmark. It's important that you take care not to get listed on link farms or sites that use blackhat techniques; instead, look for high-Page Rank sites with a good reputation for credibility. Because if their users trust them, the visitors they send to you will trust you. |
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Monday, 28 July 2008 13:58 |
In the previous section we discussed the importance of your domain name. Obviously the question has arisen and will continue to arise about why companies like Google, Yahoo, Squidoo, AOL, Tech norati, StumbleUpon, and millions of others can get by with having no relative keywords within their respective domain names.
The answer is simple: Branding. One of the most important elements to consider in any business is: What will you look like in front of your customers?
Almost all businesses that have the expendable capital for brilliant marketing schemes will exhaust all of that extra capital on logo branding and corporate identity. Coca-Cola and Anheuser Busch are two great examples of companies that can rely solely on their name/brand to get them traffic on the web. Who isn't familiar with the red can with the dynamic wave? How many times have you watched the Super Bowl, simply for the commercials? It takes the effort of getting your name and logo in front of your target audience, and then your SEO efforts will become even more effective. Not only that, you will most likely NOT have to fight the keyword wars that are so common these days. That is why you see all too often, that these larger companies choose to have Flash sites, despite the previous lack of Flash SEO dependability.
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Tuesday, 22 July 2008 08:59 |
We've compiled a list of the Top 5 Flash SEO Resources, each of which constitutes required reading for anyone who wants to SEO Flash sites. Enjoy!
1. How To SEO Flash -- Jonathan Hochman's article is your first stop for Flash SEO. That's because he was there before the big announcement that Google, Yahoo, and Adobe were working together to make Flash more indexable. Despite the recent - and ongoing - changes to Flash SEO tactics, this article is still one of the most useful for successfully getting your Flash site SEO'd.
2. Flash SEO Revisited -- Tim Nash actually tested and compared the Flash SEO capabilities of yesterday with the Flash SEO capabilities of today, and he reveals the surprising results in this article.
3. Google Learns to Crawl Flash -- This is a basic overview of the new Flash SEO capabilities of Google. It has a link to the Webmaster Central Blog where additional information can be found. Also, be sure to scroll down the page for tons of relevant links in response to the Flash SEO announcement.
4. SWF Object Wiki -- This Wiki details how Google would like you to call Flash, and it only goes to reason that doing it the way Google says to will benefit your Flash SEO efforts.
5. FREE SEO Tools -- This About.com article reveals some great free SEO tools and resources for all search engine optimization, not just Flash SEO (one caveat - the SEO tools that spider will not read your Flash websites because they are not using Adobe's new Flash player, given to Google and Yahoo).
Have more Flash SEO resources that should be included? Write us here! |
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Thursday, 17 July 2008 13:49 |
Much debate has been had over whether or not the actual domain name can be used as one of several effective search engine optimization tools. Most experts seem to agree that when you choose the right name for your website, you will have one more effective keyword utilized for search engine optimization.
Why would a single instance of a keyword help or hurt your search engine rank?
There is much speculation as to what algorithm these major search engines are using, and no one besides the men and women in charge know when they change the algorithm to fit their system a bit better.
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