Steps I Can Take To Start Optimizing My Site For The Flashy Future (Part 5):Marking Your Territory

Monday, 28 July 2008 13:58

In the previous section we discussed the importance of your domain name. Obviously the question has arisen and will continue to arise about why companies like Google, Yahoo, Squidoo, AOL, Tech Corporate image and branding are some of the most effective means for helping SEO

Corporate image and branding are some of the most effective means for helping SEO

norati, StumbleUpon, and millions of others can get by with having no relative keywords within their respective domain names.

The answer is simple: Branding. One of the most important elements to consider in any business is: What will you look like in front of your customers?

Almost all businesses that have the expendable capital for brilliant marketing schemes will exhaust all of that extra capital on logo branding and corporate identity. Coca-Cola and Anheuser Busch are two great examples of companies that can rely solely on their name/brand to get them traffic on the web. Who isn't familiar with the red can with the dynamic wave? How many times have you watched the Super Bowl, simply for the commercials? It takes the effort of getting your name and logo in front of your target audience, and then your SEO efforts will become even more effective. Not only that, you will most likely NOT have to fight the keyword wars that are so common these days. That is why you see all too often, that these larger companies choose to have Flash sites, despite the previous lack of Flash SEO dependability.

One of the reasons that this subject is so important at this point in time is because, if you choose to take the HTML approach to web design for now, but plan on implementing Flash in the future, you will need to make your name and logo very recognizable so that if the Flash SEO efforts take longer than you can wait, you will already have driven and dependable traffic coming to your site.

Next: What's My Age Again?

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Flash SEO ... What Does It Mean?

	Flash SEO will enhance the web because Flash will be more widely used.
	Flash SEO will make some difference, most likely with larger already branded companies.
	Flash SEO will make very little difference because of the complexity in coding.
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