There is more than just Flash SEO buzz going on in the search engine realm. Microsoft has announced yet another service that may very well be the way to offset the excruciatingly complex Google PageRank.

In the past, SEO gurus and web development junkies alike have toiled over the complex, and often purposefully incomplete algorithm that the search engine powerhouse Google has used to rank and index web pages. While not one person alone can figure out the exact science that makes up the algorithm, there is always a team of innovative engineers looking to replace the algorithm with something more beneficial to web surfers … Enter BrowseRank.

According to a Microsoft BrowseRank document, the new technology will be geared more towards what the actual individual is searching for, and less on the already cumbersome and corrupt keyword based search relevance.

This could be a major step for Flash SEO experts, as well as SEO experts in general. If a site is indexed based on the number and type of searches that the user makes, then if you have an already popular Flash site, you could very well find yourself at the top of the food chain … "Ahem," sorry, search engines on the web. What an exciting thought, right?

The days of watching keyword reports until your eyes melt out of your skull could be over … Or at least, you may have an even better chance of competing against your competitors; if you can get your name in front of more active searchers in venues other than the World Wide Web arena.